2013

Title Window

Description

Hard Times began as a custom Roman numeral typeface designed with engraved hairline serifs as inspiration. Engraved serif letterforms achieving hairline in stone would have a naturally bowed form where their serifs join the stems of the letter. The typeface was built to explore the the tradition and craft of Roman inscriptional letterforms, as well to showcase Graphic Arts Studio’s capability in producing forms reversed at hairline weight. Working on many projects together often several at once, themes begin to emerge. Threads of conceptual connection reveal inner passions. During the designing of this type Will and Nick became increasingly excited by forms carved into stone. It seems as chisel hit stone and message was captured the stone became illuminated by it’s ability to share information. This lead to thoughts of letterforms on a monolithic scale that are as hard as stone. Several adjustments to the serifs and woking closely with concrete-expert Mack Perry, the letters quickly went from 72 points to six feet in height.

Nick Adam + Will Miller

Stats

24 feet of heavy twine
180 balloons
36 roses
16 screw hooks
2 masonry bits
1 psychedelic pig
48 prayer candles
24 gallons of GRFC concrete
3 fog machines
2 rolls of packing tape
3 pounds of fiberglass shredding

Social

firebellydesign.com