Do something great once, and people will be amused. Do it twice, they will be impressed. Do it a third time, and they will expect more. As they should.
The 2012 Typeforce event was more than just an art show or a gathering; it was a declaration that the Chicago design community is here to stay, chiseled into 100-year-old boot-printed alleys, drawn into freshly poured concrete, vigilantly guarded with lawn chairs like a wintertime parking space, and tattooed onto hardened yet hopeful Chicago hearts.
25 installations; over 35 participants. An uncountable number of unique messages, interpretations, history lessons, observations, and forecastings. Typeforce 3 showcased design celebrities and scholars alongside up-and-comers and students, each inspired by the others. Their work spanned a variety of mediums, from wire, screen print, and inkjet, to spray tan, bees, and library cards. Their projects butted up against each other in the event space, each reflecting, refracting, and reframing the others. This event, as with the last two, as with the future 100, was an art show wrapped in a lettering geek-out baked inside a double-crusted Chicago cultural freak out; the book in your hand is he slow-release pill version: swallow it, chase it with something stiff, enjoy, repeat.
Dawn Hancock + Ed Marszewski
Co-curators, design purveyors, Chicago-enthusiasts and lovers of type