2011

Sean Fermoyle

Titles

  • Chinatown Robots
  • You Are The New Brand
  • “O” So Lovely
  • Are You The New Brand New
  • The New You
  • Cap “A”

Description

I’d like to consider myself a working class des­igner first and foremost. My clients and their communication needs always come first and I thoroughly enjoy those challenges, their variety of needs, as well as opportunities to grow my small design studio. However, I am also a creative at heart and like most graphic designers, I frequently have a personal project, collaboration or product I am working on. I rarely have time for “design statements” and “look at me” opportunities; so an event such as typeforce was not only inspiring and fun, but also functioned as a way to “check-the-pulse” of my Chicago area design and typographic community. I was pleased to be amongst the artists that were asked to contribute and share some per­sonal work and I have been enlightened because of the experience. It was a fun exercise to show personal (non-client/self-initiated work) and view what others do in this realm as well, with feedback and dialogue welcomed and encouraged.

Chinatown Robots

The “Chinatown Robots” series is photographs of business signage from Chicago’s Chinatown neigh­borhood contained within the outline of robots. It is meant as a commentary on the hard working ethics seen throughout this neighborhood.

You Are The New Brand

The “You Are The New Brand” series was an opportunity to play with spray paint and stencils, while com­menting on the love/hate relation­ship consumers have with brands.

“O” So Lovely

The “O So Lovely” series featured the capital “O” from several type­faces in progress accompanied by original photography.

Are You The New Brand New

The “Are You The New Brand New” series was an opportunity to play with spray paint and stencils, while commenting on the love/hate relationship designers have with trends.

The New You

The “The New You” series was an opportunity to play with spray paint and stencils, while commenting on the love/hate relationship people have with self image.

Cap “A”

The capital “A” from my typeface design “Disco” features my favorite letterform from this font, as it was also my first commercially available/experimental typeface design sold through the now defunct type foundry Attention Earthling in the mid-nineties.

Biography

Sean Fermoyle runs a graphic design studio named Simpletype with a focus on brand strategy, development and cohesion, offering a full palette of graphic com­munication services. He prides himself on being able to assist any company from a visual standpoint, with a special consideration and appreciation for the start-up and smaller business models. He achieves this by helping his clients avoid short-sighted trends and understands their long-term goals. His process is simple: partner, learn, consult, design and then implement any and all phases of the clients’ vis­ual “personality” as needed. In addition, he has long standing relationships with vendor resources in all areas from printing, writing, photography, pro­gramming and beyond. Through these rel­ation­ships and using an informed approach; he has established himself and his studio as an inde­pendent alternative to costly “mainstream” agencies, as well as “one aesthetic fits all” boutiques. Services his studio offers are: identity development, business collateral, print design, advertising, packaging, signage, website design, interactive direction, and much more.

Materials

Chinatown Robots

Archival gicleé prints

You Are The New Brand

Used target practice paper with spray paint stencil

“O” So Lovely

Digital prints

Are You The New Brand New

Used target practice paper with spray paint stencil

The New You

Used target practice paper with spray paint stencil

Cap “A”

Archival gicleé prints

Social

simpletypestudio.com